Magic
93 deejay Frankie Warren, left,
and HKQ Kids spokeswoman
Attorney Michelle Quinn talk
about holiday toy safety in a TV
campaign
during the 2006 holiday season
in Northeastern Pennsylvania. WATCH
TV SPOT (Windows
Media Player)
In
2006, HKQ Kids partnered with Magic 93
FM and its morning deejay Frankie
Warren, a longtime advocate for
children's causes, to promote HKQ Kids'
safety programs. For the 2006 holiday
season, Warren and HKQ Kids spokeswoman
attorney Michelle Quinn produced a
television advertising campaign focusing
on the "4 Keys to Holiday Toy
Safety" recommended by the Consumer
Product Safety Commission.
They are:
For children under 3, avoid toys with
small parts, which can cause choking.
Select toys to suit the age, abilities,
skills and interest level of the
intended child.
For children under 8, avoid toys with sharp
edges and electric toys with heating parts.
Look for labels with age and safety advice.
In addition to the TV campaign, HKQ Kids
and Magic 93 also worked with U.S.
PIRG
to publicize and distribute copies of
its annual groundbreaking report,
"Trouble in Toyland." For a copy of the report,
CLICK
HERE.
HKQ
spokeswoman Attorney Michelle Quinn,
left, and Beth McConnell, state
director for PennPIRG, display
toys that pose safety risks for
children.
In November 2005, HKQ Kids
brought Beth McConnell, state director
for the Pennsylvania Public Interest
Research Group (PennPIRG), to
Northeastern Pennsylvania to
demonstrate how dozens of toys on the
shelves for the holiday shopping season
could pose dangers to children.
Every year, PennPIRG issues a
comprehensive report, "Trouble in
Toyland," which details potential
safety threats posed by dozens of toys
on the market. The 2005 edition marked
the organization's 20th annual
"Trouble in Toyland" report.
During a news conference
Nov. 23, 2005, at the law offices of
Hourigan, Kluger & Quinn in
Kingston, Ms. McConnell demonstrated for
members of the media how a variety of
toys can pose risks of choking or
strangulation, how some toys could be
toxic, how some can cause hearing damage
and how others can act as projectiles, among other things. She also
conducted interviews with area TV and
radio personalities to talk about
PennPIRG's annual findings.
FOR A COMPLETE COPY OF
"TROUBLE IN TOYLAND," which
details all the potential dangers of
toys on the shelves this holiday
shopping season, CLICK
HERE.
For children under 3, avoid toys with
small parts, which can cause choking.
